Starbucks is a premier brand, iconic brand, and a hangout place for Gen-Z students to go for chilling and studying. With Gen-Z as the target market, meeting their needs while also meeting their main budgetary challenges is a major undertaking. The idea behind the campaign is to solve their budgeting and create a subcategory in Starbucks, which would only cater to College Students between the age of 18- 22 years.

The goal of the campaign was to create awareness among the Gen-Z that Starbucks, a premier brand is coming up with “SIP & SAVE”, a Pocket-friendly Coffee with the same coffee flavors, and how they can daily spend on coffee.

Students who previously were unable to purchase Premier brand coffee will now be able to do so thanks to the promotion, which will bring in new business for the company.